Calico Club /
Categories
Art Direction
Client
Calico Club /
Project
Art Direction as Creative Office Manager
Services
Art Direction, Content Creation
Year
2022
Joining Calico Club as Creative Office Manager meant stepping into a brand where culture, fashion, and community already formed a strong foundation. My role was to translate that identity into consistent visual communication by leading the creative team, shaping campaigns, and overseeing the production of content across every touchpoint. Working closely with designers, photographers, and freelance creatives, I ensured each project reflected the brand's distinctive character while remaining commercially effective.
Joining Calico Club as Creative Office Manager meant stepping into a brand where culture, fashion, and community already formed a strong foundation. My role was to translate that identity into consistent visual communication by leading the creative team, shaping campaigns, and overseeing the production of content across every touchpoint. Working closely with designers, photographers, and freelance creatives, I ensured each project reflected the brand's distinctive character while remaining commercially effective.
From campaign concepts and art direction to styling models and coordinating productions, I was responsible for the entire creative process behind both editorial and e-commerce content. Every shoot required balancing the identity of Calico Club with the unique DNA of the premium brands we represented, creating visual narratives that felt cohesive, authentic, and relevant across different audiences and platforms.
From campaign concepts and art direction to styling models and coordinating productions, I was responsible for the entire creative process behind both editorial and e-commerce content. Every shoot required balancing the identity of Calico Club with the unique DNA of the premium brands we represented, creating visual narratives that felt cohesive, authentic, and relevant across different audiences and platforms.
Beyond managing productions, this experience shaped the way I approach creative direction today. It taught me how to build concepts, lead multidisciplinary teams, and translate strategy into imagery that strengthens both brand identity and customer experience. Those principles continue to define my work at Studio Vinn, where I help brands develop visual stories that connect with people while remaining thoughtful, commercially aware, and culturally relevant.
Beyond managing productions, this experience shaped the way I approach creative direction today. It taught me how to build concepts, lead multidisciplinary teams, and translate strategy into imagery that strengthens both brand identity and customer experience. Those principles continue to define my work at Studio Vinn, where I help brands develop visual stories that connect with people while remaining thoughtful, commercially aware, and culturally relevant.
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