Atmøs
Categories
Visual identity, Brand Strategy
Client
Atmøs
Project
Rebranding Bep Vintage and more
Services
Branding Art & Design Direction
Year
2021
Atmos began as the rebranding of BEP, a Dutch vintage furniture store with a carefully curated collection of timeless pieces. The project centred around a simple idea: furniture shapes the atmosphere of a space. This insight became the foundation for a new name, positioning, and visual direction.
Atmos began as the rebranding of BEP, a Dutch vintage furniture store with a carefully curated collection of timeless pieces. The project centred around a simple idea: furniture shapes the atmosphere of a space. This insight became the foundation for a new name, positioning, and visual direction.
The identity was designed to balance heritage and contemporary refinement. Central to the rebrand was the introduction of the name Atmøs, inspired by the atmosphere created through carefully selected furniture and interior objects. Drawing from a collection of designer pieces spanning the 1960s to 1980s, the visual language combines understated typography, thoughtful composition, and a sense of permanence. Every element was developed to reflect the quality, character, and timeless relevance of the collection.
The identity was designed to balance heritage and contemporary refinement. Central to the rebrand was the introduction of the name Atmøs, inspired by the atmosphere created through carefully selected furniture and interior objects. Drawing from a collection of designer pieces spanning the 1960s to 1980s, the visual language combines understated typography, thoughtful composition, and a sense of permanence. Every element was developed to reflect the quality, character, and timeless relevance of the collection.
The result is a brand that feels both distinctive and enduring. Through a cohesive identity and digital presence, Atmos communicates its vision with greater clarity, creating a foundation that can evolve alongside the business while remaining true to its timeless character.
The result is a brand that feels both distinctive and enduring. Through a cohesive identity and digital presence, Atmos communicates its vision with greater clarity, creating a foundation that can evolve alongside the business while remaining true to its timeless character.
